What does it take to win at retail in 2025? The landscape is shifting fast: AI is taking the rulebook and ripping it up, customer expectations are rising, and only businesses that truly understand their customers stand a chance of winning their loyalty.
Give your customers a reason to stay. Join our Retail Experience Reimagined event for real stories and fresh insights on what it takes to create retail moments that matter, and cement growth for your business in 2025 and beyond.
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You’ll be joining leading minds from Sephora, OBI, Telekom and the Publicis Sapient Experience team as we share ideas and the hands-on tech shaping the kind of retail moments customers actually remember — and come back for time and time again.Â
Agenda
6:00 pm.
Doors open
6:15 pmÂ
Welcome and introductionÂ
Agnes Bührmann (Executive Client Partner Retail, Publicis Sapient)
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6:30 pm
You + AI = Supercharged, A human-first approach to unlock AI’s powers in retail
Patrick Wirth (Associate Creative Director Experience, Publicis Sapient)
6:50 pm
UX@OBI: Designing Experiences in Omnichannel RetailÂ
Fireside chat with Lenka Hammer (Head of UX, OBI)Â
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7:00 pm
Accelerating Innovation in Omnichannel Retail with AI-Driven Prototyping
Michael Nieder (Senior UX Designer, OBI)
7:20 pm
Client Obsessed:Â Designing Beyond Expectations
Fireside chat with Heather Adorna (Senior Product Designer, Sephora)
Andreas Tretner (Creative Director, Publicis Sapient)Â
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7:50 pm
AI (Enablement) @ Deutsche Telekom: Applications and Transformation 
Arno Selhorst (AI Innovation Manager, Telekom)
8:30 pm
Networking with snacks and drinks