Roundtable: Transforming Auto Customer Engagement with Unified Audience Accelerator

Date TBD

Intercontinental Hotel - San Francisco

Third Floor, Marina Room

Roundtable: Transforming Auto Customer Engagement with Unified Audience Accelerator

Schedule your own no-cost, personal roundtable of experts!
We'll come to you, or engage virtually if you prefer.

What will be covered in this complimentary session

In today's automotive landscape, manufacturers and suppliers face unique challenges in leveraging customer data effectively. With the deprecation of third-party cookies and stringent privacy regulations, creating a unified view of the customer journey has become increasingly complex.

Publicis Sapient's Unified Audience Accelerator (PS360) offers a tailored solution for the automotive industry by integrating Salesforce Data Cloud with AWS Clean Rooms. Leveraging the PS Accelerator, a pre-built framework designed to fast-track implementation, PS360 can empower automotive companies.

Key Topics of this Automotive Customer Engagement Roundtable:

What unified audience strategies are and why they're essential for automotive marketing

Strategies and tools for implementing data-driven customer engagement

How to scale personalized experiences while maintaining privacy and data integrity

Steps you can take right now to introduce unified audience strategies into your business

Join us for this free roundtable to explore how these insights can transform your approach to automotive customer engagement.

About the event

In today's automotive landscape, manufacturers and suppliers face unique challenges in leveraging customer data effectively. With the deprecation of third-party cookies and stringent privacy regulations, creating a unified view of the customer journey has become increasingly complex.

Publicis Sapient's Unified Audience Accelerator (PS360) offers a tailored solution for the automotive industry by integrating Salesforce Data Cloud with AWS Clean Rooms. Leveraging the PS Accelerator, a pre-built framework designed to fast-track implementation, PS360 can empower automotive companies.

Key Topics:

What agile event programs are and why they're essential

Strategies and tools for building agile event marketing

How to scale agile event programs without losing brand integrity or valuable data

Steps you can take right now to introduce agile event marketing into your business

About the session

In today's automotive landscape, manufacturers and suppliers face unique challenges in leveraging customer data effectively. With the deprecation of third-party cookies and stringent privacy regulations, creating a unified view of the customer journey has become increasingly complex.

Publicis Sapient's Unified Audience Accelerator (PS360) offers a tailored solution for the automotive industry by integrating Salesforce Data Cloud with AWS Clean Rooms. Leveraging the PS Accelerator, a pre-built framework designed to fast-track implementation, PS360 can empower automotive companies.

Build a comprehensive 360-degree customer view across the entire journey

Securely collaborate with partners without compromising sensitive data

Enhance targeted marketing for vehicle launches and service promotions

Improve attribution modeling for complex automotive customer journeys

Optimize marketing budget allocation across models and markets

Accelerate time-to-value with pre-configured templates and workflows specific to automotive use cases

Discover how PS360, powered by the PS Accelerator, can enable OEMs and tire manufacturers to drive personalized experiences, improve customer retention, and boost after-sales engagement while maintaining data privacy in an increasingly cookieless world.

Join us to explore how the Unified Audience Accelerator can potentially transform your automotive business's approach to customer data and marketing effectiveness in the digital age, with rapid deployment and customization capabilities.

Team

Ray Velez

EVP & CTO - Customer Data Solutions

Publicis Sapient

Steven P. Silver

Managing Director, Transportation & Mobility

Publicis Sapient

Chris Mercer

Global Salesforce Partner Leader

Amazon Web Services (AWS)

Kaitlin Pleas

Sr. Director, Strategic Partnerships

Salesforce

Speakers

Firstname Last

Title lorem ipsum

Publicis sapient

+

Firstname Last

Title lorem ipsum

PUBLICIS SAPIENT

+

Speakers

Firstname Last

Title

Company

Short bios only please. Director of product marketing at Openform, where his goal is to help people unlock the power of in-person events.

Firstname Last

Title

company

Short bios only please. Senior Technology Consultant at Openform, where his goal is to help people unlock the power of in-person events.

Agenda

12:00PM

Webinar begins

Opening remarks from your hosts

12:15PM

5-Tips

5 Tips for Creating Virtual Events

12:45PM

Closing

Final remarks from your hosts

Sessions & Events

Date + Time of Event

Event or Session Title

Event description + details. Explore why the most dynamic leaders are building strategies for agile event marketing.

Register now

Date + Time of Event

Event or Session Title

Event description + details. Explore why the most dynamic leaders are building strategies for agile event marketing.

Register now

Date + Time of Event

Event or Session Title

Event description + details. Explore why the most dynamic leaders are building strategies for agile event marketing.

Register now

Sessions & Events

Date + Time of Event

Event or Session Title

Event description + details. Explore why the most dynamic leaders are building strategies for agile event marketing.

Register now

Date + Time of Event

Event or Session Title

Event description + details. Explore why the most dynamic leaders are building strategies for agile event marketing.

Register now

Date + Time of Event

Event or Session Title

Event description + details. Explore why the most dynamic leaders are building strategies for agile event marketing.

Register now

Venue

Featured Content

Publicis Sapient recently announced the launch of our Unified Audience Accelerator (PS360) for Salesforce Data Cloud and AWS Clean Rooms.

Learn more

We help businesses unlock the full power of generative AI for enterprise-wide transformation and leadership in the AI revolution.

Learn more

Learn five essential strategies for safeguarding sensitive and personal data with AI tools, including ethical guidelines and data masking.

Learn more

Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.

Download

Grab your favorite snack and tune in.

Agency Team is a host of exceptional ability. Studies show that a vast majority of guests attending events by Agency have been known to leave more elated than visitors to Santa's Workshop, The Lost of Continent of Atlantis, and the Fountain of Youth.

Learn more

Featured headline lorem ipsum dolor.

Agency Team is a host of exceptional ability. Studies show that a vast majority of guests attending events by Agency have been known to leave more elated than visitors to Santa's Workshop, The Lost of Continent of Atlantis, and the Fountain of Youth.

Register today

Featured headline lorem ipsum dolor.

Agency Team is a host of exceptional ability. Studies show that a vast majority of guests attending events by Agency have been known to leave more elated than visitors to Santa's Workshop, The Lost of Continent of Atlantis, and the Fountain of Youth.

Register today

Grab your favorite snack and tune in.

Agency Team is a host of exceptional ability. Studies show that a vast majority of guests attending events by Agency have been known to leave more elated than visitors to Santa's Workshop, The Lost of Continent of Atlantis, and the Fountain of Youth.

Learn more

We hope you'll join us.

About Publicis Sapient

Publicis Sapient is a digital transformation partner helping established organizations get to their future, digitally-enabled state, both in the way they work and the way they serve their customers. We help unlock value through a start-up mindset and modern methods, fusing strategy, consulting and customer experience with agile engineering and problem-solving creativity. As digital pioneers with 20,000 people and 53 offices around the globe, our experience spanning technology, data sciences, consulting and customer obsession — combined with our culture of curiosity and relentlessness — enables us to accelerate our clients’ businesses.

Publicis Sapient passionately believes Salesforce is imperative to effectively evolve, compete, and thrive. This passion is fueled by creating high-impact engagements that are boldly innovative and challenge the existing way of doing things. Our cross-cloud capabilities and Digital 360 Salesforce solutions bring these experiences to life.

Learn more

Back to Publicis Sapient at Dreamforce

Looking to meet with a member of our team?

Reach out to connect with us.

Sessions & Events

Date + Time of Event

Event or Session Title

Event description + details. Explore why the most dynamic leaders are building strategies for agile event marketing.

Register now

Date + Time of Event

Event or Session Title

Event description + details. Explore why the most dynamic leaders are building strategies for agile event marketing.

Register now

Date + Time of Event

Event or Session Title

Event description + details. Explore why the most dynamic leaders are building strategies for agile event marketing.

Register now

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