Most marketing organisations take weeks to move from brief to activation. Content production bottlenecks. Personalisation stays manual. Marketing Ops are stretched. The gap between what customers expect and what teams can deliver keeps widening.

Publicis Sapient's Intelligent Marketing framework was built to collapse that gap. Using agentic AI - powered by our Bodhi platform and Adobe Experience Platform, GenStudio, and Agent Orchestrator - we've helped a global CPG leader produce 700+ assets in two months with 64% AI content adoption across three brands.

A leading pharmaceutical company cut content creation time by 90% across 30+ markets. A national grocery retailer shifted to personalised marketing 70% faster

by combining legacy modernisation with Bodhi-powered campaign automation.

In this session, industry practitioners move past the theory to share what's genuinely working - and what breaks when you move this fast. We'll cover how Bodhi AI agents working alongside Adobe's agents are compressing the marketing supply chain, how operating models need to change, and why identity-resolved personalisation at scale requires more than technology alone.

If you're past the "what is AI" stage and ready for "how do we rewire our marketing operation," this is your session.

Most marketing organisations take weeks to move from brief to activation. Content production bottlenecks. Personalisation stays manual. Marketing Ops are stretched. The gap between what customers expect and what teams can deliver keeps widening.

Publicis Sapient's Intelligent Marketing framework was built to collapse that gap. Using agentic AI - powered by our Bodhi platform and Adobe Experience Platform, GenStudio, and Agent Orchestrator - we've helped a global CPG leader produce 700+ assets in two months with 64% AI content adoption across three brands.

A leading pharmaceutical company cut content creation time by 90% across 30+ markets. A national grocery retailer shifted to personalised marketing 70% faster

by combining legacy modernisation with Bodhi-powered campaign automation.

In this session, industry practitioners move past the theory to share what's genuinely working - and what breaks when you move this fast. We'll cover how Bodhi AI agents working alongside Adobe's agents are compressing the marketing supply chain, how operating models need to change, and why identity-resolved personalisation at scale requires more than technology alone.

If you're past the "what is AI" stage and ready for "how do we rewire our marketing operation," this is your session.