Most organizations don't know where they stand on Marketing Cloud Next, or where to start. Publicis Sapient removes that friction. As a top tier Salesforce Partner with membership on multiple Salesforce Partner Advisory Boards, we bring cross-cloud architecture expertise across Data360, Agentforce, and Marketing Cloud. Our proprietary assessment tool delivers a speed and depth of discovery that traditional consulting engagements cannot match. We meet you where you are, whether your stack is Salesforce-native, hybrid, or in transition.
Organizations selected for the MC Next Readiness Assessment will have the opportunity to connect with Publicis Sapient experts on the ground at Dreamforce 2026 to discuss your readout, align on next steps, and begin planning your path forward.
1. A readiness score across 10 dimensions of your current marketing environment.
A structured, consultant-led evaluation covering data readiness, CRM integration, audience building, journey orchestration, AI and decisioning, personalization, reporting and attribution, organizational readiness, and strategic intent. Scored and benchmarked against MC Next requirements..
2. A clear picture of where your gaps are, and why they matter.
A capability gap analysis and risk and dependency map that shows exactly what needs to move, and in what sequence, before MC Next delivers ROI. You will know which gaps are structural and which will resolve naturally as the foundation matures. No assumptions. Evidence from your actual environment.
3. A sequenced path forward -- built for your organization.
A readout delivered in a focused, 45-minute session covering your readiness score, maturity stage, capability gap analysis, risk and dependency map, and a phased recommendation across foundation (0-60 days), acceleration (60-180 days), and transformation (180+ days). This is where the work starts, not where it stalls
Within 5 business days, we confirm fit and reach out to schedule. We are looking for enterprise marketing organizations actively evaluating or operating on Salesforce.
Our consultant-led MC Next Readiness Assessment evaluates your current marketing environment across 10 dimensions: data readiness, CRM integration, audience building, segment speed, journey orchestration, AI and decisioning, personalization, reporting and attribution, organizational readiness, and strategic intent. Delivered in days, not weeks.
Join Publicis Sapient at Dreamforce 2026, Salesforce's flagship event for AI, customer engagement and business transformation. Across three days of expert-led sessions, customer stories, hands-on experiences and networking opportunities, discover how leading organisations are putting agentic AI into action and delivering measurable business outcomes.
Meet our team at Dreamforce and explore what's possible in the age of AI
Visit publicissapient.com
