Looking for practical, data-driven insights into the digital trends to expect for the coming year? Don’t miss our 2024 Guide to Next consumer survey. Having surveyed more than 6,000 consumers across the globe, we explore the biggest issues—including generative AI, brand loyalty and sustainability—and break down what they mean to you and your business.
In this infographic, you’ll learn:
-Why 90 percent of global consumers believe businesses should focus on end-to-end sustainability
-Why only 11 percent of employees are using Gen AI in their day-to-day work
-Why one in four consumers is less loyal to their favorite brands than they were a year ago
Brand-owned ChatGPTs were a hot topic of conversation kicking off day one, but reading between the headlines (and speaker sessions), few have successfully built an AI-powered platform capable of significant value-add.
The hurdle? A tale as old as time: complex and challenging integration.
We spoke to more than twenty start-ups that now offer custom generative AI implementation tailored to specific use cases and industries. Regardless, execution will continue to be challenging for the foreseeable future.
Edge computing, a hot topic at CES 2024, is changing the game for IoT.
Edge processes information locally rather than via the cloud. In combination with AI capabilities, edge can supercharge restaurants, retailers and mobility providers to unlock faster insights, providing real-time decisions through a more accessible interface.
Out of the many booths we've seen, two companies are leading the way: Outsight and Axelera AI. These companies, and others like them, will pave the way for more accessible IoT networks at scale.
Qualcomm and OliverIQ exemplified this open-source-inspired collaboration in new ways.
Qualcomm’s hardware for software-defined vehicles taps AWS, Meta, Salesforce and JP Morgan for integrated features like in-vehicle payments. Next, OliverIQ is uniting dozens of smart-home devices under one app by partnering with Google and Amazon for functionality.
Open-source code roared into the mainstream at CES, its unprecedented scale and player lineup signifying a revolution in tech partnerships and seamless experiences. While OpenAI's ChatGPT ignited open-source AI with its accessible model, broader tech collaboration had been more limited.
Fast-forward to CES 2024 where partnerships dominated—anywhere from open-source AI models to data-sharing to software ecosystems between brands—all of which fueled more connected and seamless experiences.
Publicis Sapient is the digital business transformation hub of Publicis Groupe. We deliver value to the biggest global brands through our unique SPEED methodology—a combination of Strategy, Product, Engineering and Data & AI. Get lightning-fast results to put you ahead of the competition and keep you there.
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