Migrating to Adobe Experience Manager as a Cloud Service isn’t a finish line—it’s a foundation for long‑term modernization. In this insightful session at Adobe Summit, leaders from KPMG, Bridgestone and Hyundai Canada shared real‑world perspectives from different stages of their AEM Cloud journeys, highlighting what it truly takes to move beyond migration and unlock value at scale.

The discussion focused on how organizations are redefining success post‑migration—not just in terms of infrastructure modernization, but in how they operate, govern content, enable teams, and prepare for AI‑driven experiences. Across industries, a consistent theme emerged: AEM Cloud is most powerful when treated as a strategic platform reset, enabling faster content velocity, global scalability with local flexibility, and readiness for personalization, AI, and future digital capabilities.

Migrating to Adobe Experience Manager as a Cloud Service isn’t a finish line—it’s a foundation for long‑term modernization. In this insightful session at Adobe Summit, leaders from KPMG, Bridgestone and Hyundai Canada shared real‑world perspectives from different stages of their AEM Cloud journeys, highlighting what it truly takes to move beyond migration and unlock value at scale.

The discussion focused on how organizations are redefining success post‑migration—not just in terms of infrastructure modernization, but in how they operate, govern content, enable teams, and prepare for AI‑driven experiences. Across industries, a consistent theme emerged: AEM Cloud is most powerful when treated as a strategic platform reset, enabling faster content velocity, global scalability with local flexibility, and readiness for personalization, AI, and future digital capabilities.